Question

Topic: Taglines/Names

Name For Veterinary Training Course Business

Posted by Anonymous on 1/22/2009 at 9:09 AM ET 250 Points
I would like suggestions for a name for a business that delivers training courses to practising veterinary surgeons. However, the words 'vet' or 'veterinary' cannot be used in any part of the name.
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  • Posted on 1/22/2009 at 5:29 PM Accepted
    It's really unusual to not be able to identify your target audience somehow in the name of your product. Given that, "animal surgery" is a good approach. Somehow you have to communicate who this is for and what benefit they're likely to get if/when they buy the product.

    What about "Effective Animal Surgery?" If there's a better word than "effective" just substitute it. You didn't indicate what the benefit is. What makes this course different from, and better than, other courses in animal surgery? Is it easier for the surgeon? More likely to result in successful surgeries? Require less time under anesthesia?

    See if there's a way to put the benefit in the name.
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