Know-How Exchange : Taglines/Names

Eat Off Your Floors Again
Let Us Refloor Your
1, 2, 3 Floor. Simply Beautiful.

To follow Phil's comments on SWOT analysis, consider your market product focus and goal setting. When you consider market segmentation, you will be able to sort potential buyers into groups that have common needs and will respond similarly to a marketing action. So many business owners focus on slogan and their services, and I am not saying that you should not focus on those factors because they are important, but in this economy they want price. You don't want to be a lose money by being low priced to compete with your competitors, but you do want to position yourself in a way where you reduce travel, reduce set-up and breakdown, reduce downtime, and increase sales. Focus on communities, offer bulk service packages, group discounts, etc. People will be impressed if they hear you say we are in your community on Sat's and if we do that day you will receive an instant 10% off, otherwise they pay your full price. Start running as efficient and effective as possible, where uniforms, be CLEAN CUT, polite, and be a pro. Sell yourself, then your service. And your slogan will then become: Clean done right for you! When it comes to your house there is only one solution.... A Cleaner Solution. A company that not only cares about your floors, but cares about your wallet and your time.