Question

Topic: Taglines/Names

Tagline Experts - I Need Your Help!

Posted by Anonymous on 1/27/2009 at 9:17 PM ET 250 Points
We are a financial services and general insurance broking firm that offers a range of products and services to help individuals and businesses insure against the financial impact of risks and have recently added Mortgage broking and Premium Funding to our string of services.
We strive to ensure that our clients requirements are taken care of in a manner that suits them.
Our company name is ADVICE FIRST and we are trying to come up with a tagline which reflects our integrity but also describes our business. The problem is that when most people hear "insurance" they run for the hills. We are trying to get them to not think of us as selling them an insurance policy, but to think of us giving them advice so they can make a fully informed choice/decision.
Look forward to hearing from you all!
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RESPONSES

  • Posted by Marla on 1/28/2009 at 12:38 AM Accepted
    protective investments 2day 4 2morrow!
  • Posted on 1/30/2009 at 9:26 PM Accepted
    It sounds like this is important and closely tied to the marketing strategy for your business. Given that, you might want to try the Tagline Factory at 911 Marketing Help.

    There's a charge for the service there, but it's reasonable and you're guaranteed a response from multiple experts within just a few days. You'll be given a password-protected online workspace, so it will all be strictly confidential. And most of the experts are the top experts here on the Know-How Exchange.

    Or you can try Taglines-R-Us. Professional copywriters and branding experts there too.

    The key to getting what you want is defining your target audience and key benefit very clearly, and thinking about the criteria that you will use to pick a winning tagline for your business.

    Good luck.

    911 Marketing Help is a service of MarketingProfs.
  • Posted by m.jaycock on 1/31/2009 at 11:53 AM Accepted
    The notion of providing advice so that your clients, with the proper input can make a reasoned decisions lead me down a couple of paths, consider:

    ADVICE FIRST "Freedom by Choice", i.e. having the knowledge and the options available provides a significant measure of control to your clients and a sense of make the final decision.

    ADVICE FIRST "Reasoned Decisions for Real Results ", i.e. when you (the client) have all the facts in front of you, a reasoned decision will give you greater confidence in your package.

    Hope any of this is helpful
  • Posted on 2/4/2009 at 4:57 AM Accepted
    ADVICE FIRST
    "Take home your returns while we handle your risks."
    ADVICE FIRST
    "Some things should always be left to experts"
    ADVICE FIRST
    "The first step towards making money"
    ADVICE FIRST
    "Financial & Insurance Advisory Services"
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