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Topic: Taglines/Names

Need Help With Slogan For Spring Promotion

Posted by Anonymous on 2/3/2009 at 4:15 PM ET 75 Points
I work for a printing and direct mail company. We are planning a combination printing/mailing promotion in March. I want to utilize either spring or the month of march in the slogan for the promotion, but I'm all over the place. Any ideas??
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  • Posted by Jay Hamilton-Roth on 2/4/2009 at 8:48 AM Member
    What does March/Spring have to do with printing/direct mail? Instead of trying to artificially create a "cute" connection, focus on the ROI value of your company's services. Your special may be for customers that have the word March/Spring in their copy, or people whose birthdays are in March, etc. But keep your message on value/savings/benefit. You're more likely to attract the right customers.
  • Posted on 2/4/2009 at 8:58 AM Member
    March always reminds me of St. Patrick's Day, so how about something with that theme? You could use Shamrocks with different %'s off or various promotions and send those out to new and existing customers.
    Good luck.
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