Taglines/Names - Tagline needed for full service law firm from Anonymous: MarketingProfs Question 27578

Topic: Taglines/Names

Tagline Needed For Full Service Law Firm

Posted by Anonymous on 2/4/2009 at 10:35 PM ET 250 Points

I need a tagline for a law firm that has been around for 25 years and is full service. I.e. All areas of law. Any help?

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Posted by Jay Hamilton-Roth on 2/5/2009 at 12:06 AM Accepted

Protecting Your Rights For Over 25 Years
Wise Counsel For Over 25 Years
Posted on 2/5/2009 at 10:36 AM Accepted

Experienced Representation for 25 years.
Experience that Counts....
25 Years Experience in the Practice of Law.
Taking Care of All Your Legal Needs for 25 years.
Taking Care of All Your Legal Needs Since 1984.
Experienced Legal Counsel since 1984.

Hope these help....
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Posted by SteveByrneMarketing on 2/6/2009 at 4:22 PM Accepted

I was the marketing director for a law firm that had been around for 70 years and wanted the same sort of tagline. "All things to all people" is a poor positioning (or lack of a position really).

Try to let go of some areas of practice, so your firm can really own the ones that produce the most revenue.

For example, our firm was 90% litigation verses transactional. Is your firm 50/50? Or weighted? Are there industry verticals? Target verticals CEO's or Joe public? Anything that is unique in your marketplace?

hope this helps