Question

Topic: Taglines/Names

Luxury Transportation Company Seeking Name

Posted by Anonymous on 2/11/2009 at 6:54 PM ET 125 Points
I have a luxury transportation company that needs a new name. Original name is Wheeler's Transportation b/c of the family name but I was advised that it needed to be changed to increase business. I agree completely but have been stuff trying to figure out something else.

The problem is that you cannot display luxury on any vehicles but that is truly the quality of the vehicles. We have luxury vans -top notch all options, and luxury SUV's. We cater to business professionals and celebrities.

Please help me come up with something professional, slick, clean, that conveys a very high quality company.

Thank you.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/12/2009 at 8:00 AM Accepted
    If you have name recognition from using your name for years, I'd caution you against changing the name. Instead, add a tagline:

    Wheeler's Transportation
    A Luxury Ride Can Be Yours

    Alternatively, why not migrate your name to: Wheeler's Luxury Transportation?
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