Question

Topic: Taglines/Names

Help Creating Education Division Names

Posted by roscopcoltrane on 1000 Points
I work for an educational product developer and we need some help developing names for some new product lines. We have six categories we are looking to name. I have supplied the topic of the category as well as a brief synopsis of the category itself. Thank you for the help.

These are the divisions we need names for:

RtI (Response to Intervention) – technique/ideology used to incorporate challenged learners into the classroom environment. The basic premise behind response to intervention is to provide an equal learning opportunity for all students regardless of their learning aptitude.

Writing – This division looks at incorporating successful writing techniques into the classroom (i.e. students need to know how to write appropriately to pass standardized tests)


Critical Thinking – This division is built on the premise of increasing the level of thinking applied to concepts. Not only should students learn the material, they should be able to apply their knowledge at varying degrees in order to show an understanding of the concept.

Classroom Management and Student Discipline – You may realize how prevalent bullying has become in today’s society. These products address how to manage behaviors and discipline in the classroom. The overall concept behind these products is to provide resources for educators to ensure they are promoting a conducive learning environment for students.

Parents of Students – These products are for the parents of students. We all know learning does not stop outside the classroom. The products in this division equip parents with the tools necessary for them to continue the learning process in an effective and meaningful way. These products are not limited to the subjects taught in school, but provide insight into how those concepts could be applied in real-life situations, as well as getting the parents involved in their child’s education.

Principal/Administrator – this product division is geared toward equipping administrators and principals with the tools they need to effectively manage their campus. The products here not only help with the students, but also provide insight into motivating and growing their staff so children can obtain the best learning opportunities possible.
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RESPONSES

  • Posted by joshuacrumbaugh on Member
    This isn't necessarily an answer, but possibly a place to start. The marketing department I run launched a new division two years ago and when selecting the URL we found a perfect naming and branding tool which has been highly successful and this 11 year old company saw gains of 983% last year. Now, I'm not giving the naming and branding all the credit, but we have found that URL retention among has been extremely high.

    Here's what we did:
    The URL we found was platinumez.com
    Next we branded everything with EZ

    EZ Guides
    EZ Rates
    EZ Marketing
    EZ Lock
    EZ Pipeline

    Sometimes giving every category a completely different name can make it more difficult to cross market. Plus, the names more clearly identify what it is their buying and also create a package effect which can make it easier to sell more than one service.

  • Posted on Accepted
    This project sounds like it could use some focused, serious help ... not just a few quick responses from whomever stops in here.

    I'd suggest you either post a project in the Hire an Expert section (see the column at the right), or go to 911 Marketing Help and click on Tagline Factory. Or go to www.taglines-r-us.com and inquire about a naming project. (Both do positioning and naming as well as taglines.)

    Or, if you prefer, screen a few of the experts here on the forum and contact the one(s) you think might be best suited for your project. This needs some serious attention from an experienced professional. You don't want to shoot from the hip.
  • Posted on Member
    Category wise listing

    RTI - Equilibrium / EquaNova

    Writing - CursivePro / SmartWrite

    Critical Thinking - CortexX / iReason

    Classroom management & Student discipline - SBDM (Student behaviour and discipline management) / Class room management programme (CMP)

    Parents of students - Ward Performance Enhancement Module for Parents (WPEMP) / Parental Guidance Module (PGM)

    Administrator - Administrator Effective Decision Support Module (AEDSM) / ProTEACH



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