Question

Topic: Taglines/Names

Tagline For An Emergency Restoration Company

Posted by Anonymous on 2/14/2009 at 6:34 AM ET 125 Points
Good morning. Will you please help me create a tagline for my new business? I need a tagline for an emergency services company. Just a little background information on the type of business this is: This type of company is normally contacted to respond when a home or commercial building sustains water and/or fire damage. It's imperative that this business be on-site ASAP to minimize further damage and ensure the property gets back to the way it was prior to the loss taking place. The name of the company is Assured Emergency Services. I've thought of ideas for a tagline, such as "Be Assured...we'll deliver exceptional, professional, rapid service and response." I would appreciate any feedback and additional ideas you can provide. Thanks!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/14/2009 at 8:45 AM Accepted
    When Your Building Needs Repairs Immediately (or Yesterday)
    Water/Fire-Damaged Buildings Fixed ASAP.
    Restore Your Water/Fire-Damaged Buildings ASAP.
  • Posted on 2/15/2009 at 12:46 AM Accepted
    hi,

    Thanks for all the information you gave, it will certainly help me to design a more relevant tagline for your business.

    Lets analyze the positioning of your business now, the core concept of the product is "SAFETY" and "RELIABILITY" which are also evident in the name of the firm ASSURED EMERGENCY SERVICES.

    The tagline therefore should have the element of both "safety" and "reliability"

    Possible taglines are:

    ASSURED EMERGENCY SERVICES
    "Assured assistance within "x" minutes"

    the best thing about this tagline is it quantifies the response time. I have weitten 'x" because you will have to decide the value after careful evaluation.
    the quantification of the assistence time leads to perception of increased reliability and safety. They (customers) will be forced to think on the lines ........these guy's will take "x" min to arrive while others...we don't really know, so call AES.


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