Question

Topic: Taglines/Names

Need A Catchy Company Name

Posted by Anonymous on 2/24/2009 at 4:36 PM ET 200 Points
We want to avoid a boring lack-luster name when going to market our upcoming business. The current name being used will be Healthcare DPS (company that provides health care services specifically data protection for hospitals/drs etc). It's a reliable one stop shop for the target market in order to provide services that protect and ensure healthcare information. Since the audience is mostly doctors, we want to convey the idea of "health care data solutions" without sounding very technical, but keeping the idea that it's relative to health care while still being original/unique (the later part - health care can be omitted for an awesome name).

If it's possible to make a play on the snake/stick symbol that is the icon for the health industry that would be cool.
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RESPONSES

  • Posted by art on 2/24/2009 at 5:12 PM Accepted
    Hygea Health Data Solutions
    (hygea being the greek godess of medicine)

    Caduceus Data Solutions
    (Caduceus is the medical logo)
  • Posted by NovaHammer on 2/26/2009 at 8:47 AM Accepted
    Try using the Silver Bullet metaphor.

    The Cadeuces image may be free since it has been around for thousands of years but is now 'invisible' in the field just as are all the common spam words we are all exposed to daily.

    The Silver Bullet - name will certainly be different than most healthcare data names and fits wlth protection (remember Vampires) and one stop solutions that target specific problems.. Diagnostic Imaging also uses little 'bullets' to treat or help diagnose problems ... so it is not a foreign concept.

    A motivating Tag Line will help too.
    Have fun fitting the name and image into your message.

    Good Luck
  • Posted by Mikee on 3/7/2009 at 12:49 AM Accepted
    Healthcare Data Systems - Keeping Your Practice Healthy By Protecting Your Data
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