Question

Topic: Taglines/Names

Help Me Name Our New E-commerce Tool!

Posted by bbmarketing on 3/3/2009 at 9:57 AM ET 250 Points
Help me name our new e-commerce capability for a supply chain management company! We're upgrading our e-commerce tool to integrate several new technology applications. Our e-commerce tool is unique in that it provides an end-to-end solution for our clients. It is supply chain management which really sets us apart from our competitors. It’s more than sourcing or design or printing or fulfillment or distributing….it’s all of that! We have a great solution for clients that, in the end, helps them reduce their print management costs. Having a name that reflects our offering will be an easier way for us to talk about it and clients to understand it. Any names or suggestions will be greatly appreciated!
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RESPONSES

  • Posted on 3/3/2009 at 7:09 PM Moderator
    Having some information about your target audience would help us help you. Who is the target? What is the positioning benefit? What important customer need will your product satisfy?
  • Posted on 3/4/2009 at 2:56 PM Accepted
    From your description, the scope of your product is the selling point:

    CompletE-Commerce
    End-to-End E-Commerce
    entirE-Commerce
    Abosult-E-Commerce

    ...or something along those lines

    Good luck!
  • Posted by bbmarketing on 3/4/2009 at 6:08 PM Author
    Thanks to all who contributed. This was my first post and it really helped get us moving!
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