Question

Topic: Taglines/Names

Help - Need Tagline For Virtual Assistant Business

Posted by kim on 125 Points
I am embarking on a new adventure and am trying to setup as a Virtual Assistant. With over 30 years experience at executive level and various business and management skills, I feel well qualified to take on most types of work. Up until now I didn't really have a USP, there are many VA's out there now and all the usual business names have been thought of so I opted for my initials - KT Business Services. I wanted to keep it wide open for me to offer far more than VA - and hope to offer other services such as a PR agency and Media marekting training - working with an expert in this field. I am happy with my name as I think once I become known I will be referred to as KT (Katie) and don't want to be restricted to just VA work.
My dilemma is the tagline - again they all seem to be used up by other VA's - so am really struggling with this.
My website is www.ktbiz.co.uk or www.ktbusinessservices.co.uk - it is basic at the moment and will be working on a better one over the coming months - but feel it does say what it needs to right now. It does not include the PR and Media Training info yet as this is something I am in dicussions with at the moment - I am also currently changing my logo again emphasis on the KT.
I would so appreciate all your wonderful expertise in this field - i am usually quite creative and have offered some great ideas to friends and colleagues in this area - but when it's your own it's so hard to think of the right thing -I guess there is more at stake!
Hope you can help!
Kim
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RESPONSES

  • Posted by kim on Author
    Thanks GamesCampus - I do have a couple of domain names one of which is www.thevirtualea.co.uk - but the reason I went for the business services is because it doesn't restrict me on any future offerings. I think as my offering develops I will buy up other names that are more relevant.

    It is the tagline that I need assistance with - for my marketing collateral - I am due to have some business cards printed tomorrow and really wanted to get this right before I go ahead - it could be changed on the next run but I will be doing a lot of marketing at this stage so was hoping for something to catch the eye.

    Any ideas on a tagline?

    Thanks
    Kim
  • Posted by Jay Hamilton-Roth on Accepted
    Providing Virtually The Best Assistance
    When You Need A Hand...But Not A Body
  • Posted on Member
    KT - We Kraft (Crafting Money)
    "Kreative Kraft.. Crafting Expert for All Needs"
  • Posted on Accepted
    You still don't have a USP... which is what will make your tagilne easier to figure out, and your target market easier to find. Otherwise, you're spraying and praying, hoping to hit something, which is probably why you're having trouble.


    Focus, for instance, on the PR aspect. Virtual PR

    As a friend of mine says, you must be sharply pointed, rather than well rounded.

    His wife is part of a social network for virtual assistants that may also help.

    The URL is https://www.findvirtual.com/

    Good luck!

    Jodi

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