Know-How Exchange : Taglines/Names

"throw a vital lifeline" stands out a lot to me. it invokes thoughts of life rafts or rescue equipment, though, which may not be the tone you want to use.

instilling confidence is key. the tone of your campaign should reflect that confidence.

for the acronym, instead of using something like "rescue" or "life guard", which insinuate danger and drowning, i would recommend using one that presents togetherness and teamwork.

here are a few key words that come to mind. assigning the words to the acronym would be easier to do with a glossary of key words. these are just some examples, mostly incomplete, but hopefully beneficial.

TEAM
(Together England Arises Majestically)-silly, i know, but an example none the less

GOAL


SAFE


HOPE
(Helping Our People and Economy)


HELP


BRAVE


STRONG


EMERGE


those are several examples. i would find a 3-5 letter word if possible, and stay positive with the word itself. since everyone is truly in it together, i would recommend using a word that involves teamwork.

think about your key words and key players when trying to assign words to each letter in the acronym. your knowledge of the entire situation should lead you to the right words.

you may try working backwards by laying out all of your key words that you really want to use in the acronym, and then playing scrabble with their first letters.

i hope this helps.

Certainly small businesses will be key to worldwide economic recovery.

Thanks for providing more information. When you first describe the concept, I had the impression you would be encouraging larger businesses to buy from and to contract with smaller businesses. However, when you provide a bit more information, most of your program seem to be directed towards bank policies.

I am a bit too much of a cynic to believe that banks will dramatically offer their policies toward small businesses just so they can be of help. If your primary focus is towards banks, another strategy would be to have some sort of rating system about how friendly banks are to small businesses, to encourage small-business owners to work with these friendly banks, and do encourage consumers in general to shift their accounts to banks who assisted the growth of small businesses.

By comparison, here in the states cans of tuna fish often have a dolphin safe label, indicating that the techniques used to catch the tuna do not do as much harm to Dolphins. I doubt that the fishermen are primarily concerned about the Dolphins, but the canning companies know the dolphin safe logo is good public relations.

In addition to your proposed guidelines for banks, I would encourage you to look for ways larger businesses can partner with smaller businesses.

The best of luck to you.

SAVE - Securing All Viable Enterprises
POW - Protecting Our Workers