Question

Topic: Taglines/Names

Seeking Creative Real Estate Slogan

Posted by Anonymous on 3/6/2009 at 5:23 PM ET 250 Points
I am a REALTOR and have recently joined a company with my broker, we are the only 2 agents in the office. The town is small - 6,000+ people with only a handful of real estate companies in town. We are in the western panhandle of Nebraska. The private company's name is All American Realty. I would love to create branding for our new venture together. Any suggestions out there?
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RESPONSES

  • Posted on 3/6/2009 at 6:35 PM Author
    Yes, I do understand that providing the best service will bring my clients back to me and create future referrals. I still need something to "create" a media blitz. I am joining a company that has been in town for many years and she has been on her own. I need to advertise to get the word out that we are now a team, and believe a "catchy" slogan will help in this process. I come from a large franchise in a large city to this smaller community and want to bring my ideas here as well. I think that the community will be drawn to fresh/new ideas, just need a little advertising.
    Thanks

    Cute idea - Earth for Sale, with stuff on it! Will keep that in mind. Thanks as well.
  • Posted on 3/7/2009 at 12:37 PM Accepted
    BackYard Realty Group
  • Posted by Jay Hamilton-Roth on 3/8/2009 at 9:05 AM Accepted
    Besides being a new team, why should a prospective client care about you? What can you offer them that the other Realtors in your area can't? Without a clear benefit, you're message is likely not to get the results you're looking for.
  • Posted on 3/8/2009 at 2:56 PM Author
    Tinker - some great ideas - will speak with my associate on her thoughts. Also, Jay, great point and well taken. This is ESPECIALLY important in this small town. Be back to you guys.
  • Posted on 3/9/2009 at 5:03 PM Author
    Thanks Jay. While I may not have such a "creative" slogan - REALTORS - Working for You, I am thankful for your comments. I absolutely need to concentrate my marketing efforts towards exhibiting how we are different from the rest. All the best.
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