Question
Topic: Taglines/Names
Social Networking Tagline
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About to launch a social network that has been through a slew of taglines over the last 2 years. The site name is reflected verbatim in the domain yet the boss of the project is adamant that there be a tagline for branding purposes.
The site caters to African-American youth with a strong emphasis being placed on the site's visceral nature (you basically initiate contact based on someone's photo, tagline, blurb or combination thereof) The boss' vision was to "digitize" an "on street" experience where you see someone interesting (looks, clothes, car, etc.) and want to talk to them, but you don't as it's not really socially acceptable. There is no emphasis on this being an amorous type site.
The boss does not want the terms "Networking, Space, or Social" or any play on those included. I thought I hit paydirt with "Domain.com - Soulful Networking" but he hated it.
Thanks in advance!!