Question

Topic: Taglines/Names

Help With Tagline For Rental Service

Posted by Anonymous on 3/16/2009 at 1:33 AM ET 250 Points
Hi There,
Need help coming up with a catchy tagline for my company's rental services. My company, Rack N Road, is the nation's leader in providing cargo management solutions for your vehicles. i.e. bike racks, ski racks, cargo boxes etc. anything to hold your gear safely and efficiently. Anyways we are looking to expand our rental services. we currently rent a few of the more popular items: bike racks and cargo boxes and are expanding this service this year in a big way. We currently are calling the program Rack N Road's Rapid Rentals and want a catchy saying to go with it.

Thanks for your help.

Nate
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RESPONSES

  • Posted on 3/16/2009 at 7:05 AM Accepted
    Safety delivered at no extra cost

    Source- Safety- Set free

    I thought safety was an important aspect of the business and hence the above ideas

    Hope it helps..
  • Posted by Jay Hamilton-Roth on 3/16/2009 at 9:35 AM Accepted
    Quickly Carry More Stuff Today.
    Rack Your Vehicle, Not Your Brain.
    Sometimes You Need A Little More Room.
  • Posted on 3/16/2009 at 12:47 PM Author
    These are good, Thanks. However, after talking with my CEO, I think we need something that speaks more to the emotional needs of the consumer in todays economy as opposed to the the speed of which they can rent our product. The economy is the main reason we are looking to expand our rental line. Some of our products can be expensive to own especially when you may only use it once or twice a year. I am having a hard time coming up with a good word or line that speaks to an occasional user or someone on a budget or someone who is both.

    Thanks,
    Nate
  • Posted on 3/16/2009 at 5:38 PM Accepted
    Hi Nate,
    You have a great company, I'm in Seattle and have been to your store there. In line with what others have said, I agree you need something more emotionally appealing in the tagline.

    How about:
    Rack N Roads Rapid Rentals
    "Extra space only when you need it"
    "When in doubt, add a box on top"
    "Extra Space. Easy."
    "Make More Room Inside"

    Another idea is to toy with the name of the program to something a little more catchy, like Rent-a-Rack or something.

    Good luck, it is a good program that people really need!
    CK
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