Question

Topic: Taglines/Names

Suggest A Name For My New Insurance Company

Posted by Anonymous on 3/18/2009 at 5:16 AM ET 250 Points
i am starting anew insurance company which will deal with general insurance. my parents have given the opportunity to me to decide the name of the company. please guide me with it.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 3/19/2009 at 9:38 AM Accepted
    Insure Your Future
    Insurance For All
  • Posted on 3/20/2009 at 6:03 PM Accepted
    Who is your target audience? Where do they live? What are their most important unmet needs when it comes to insurance?

    Your name should communicate the benefit they can expect if they do business with you ... or what makes you different from, and better than, other insurance companies in your area serving the same market.

    Start with your fundamental value proposition. That should be the key driver for all the elements in your marketing plan ... including the name.
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