Question

Topic: Taglines/Names

In Need Of Ideas For A Brand Name

Posted by Anonymous on 3/21/2009 at 3:13 PM ET 250 Points
I am launching a new online retailer with a wide range of products from pets accessories to electronics and i need a brand name that doesn't compromise the products i want to sell or my location. Its an online retailer based in Latin America, so any idea English or Spanish is appreciated. The name should attract people from ages 18 to 35.
Any contribution will be appreciated, Pete
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RESPONSES

  • Posted on 3/21/2009 at 6:09 PM Accepted
    Phil is right. It's almost impossible to create a real brand when your core positioning benefit isn't well defined and very single-minded.

    Narrow your focus and create separate brands for each market segment you plan to serve. That will do more for you than trying to come up with a "generic" brand that means everything to everyone -- and thus nothing to anyone.

    Remember too that a brand is a whole lot more than a name.
  • Posted on 3/22/2009 at 1:24 AM Author
    thanks for the comments, i understand what you are saying i expressed myself incorrectly. I didn't mean a brand but a name for my online retailer. A company name that i can register and buy a domain.
  • Posted by simon.gloster on 3/22/2009 at 6:42 PM Accepted
    Gday

    I think the Co name should be the domain also. Some Ideas Below.


    Buyworld.com
    YourWorldBuy.com
    WorldBuy.com

    or some combination of above.




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