Question

Topic: Taglines/Names

Need A Brand Name For My Clothing Line

Posted by Anonymous on 3/21/2009 at 5:19 PM ET 125 Points
I am an entrepreneur making customised ready-to-wear fashion clothing for women in the age group of 20-40.I am looking out for a catchy yet effective name for my fashion boutique that would help in establishing a brand identity for my creations which make a western statement while at the same time keep the Indian exotic touch intact..A unique name which people could identify with my creations!
Any suggestions would be valued.
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RESPONSES

  • Posted on 3/21/2009 at 6:13 PM Accepted
    You're looking through the wrong end of the telescope. Instead of trying to select a brand name based on your product, try selecting one based on the unique positioning benefit for your target audience.

    Start by defining your target audience as narrowly as possible. Then figure out what it is that audience needs that you can provide. (WHY would they buy your product?) That will lead you to the benefit you should communicate in your brand name.
  • Posted on 3/22/2009 at 1:51 PM Author
    Many thanks for the valuable time & responses!

    To reply to the response posted by 'mgoodman',
    I want to position my brand for women who belong to the upper-middle class to high income class group who look out for ensembles as not just clothes to buy but something that would make them look beautiful,admirable,trendy,unique & at the same time radiate simplicity & have high value & quality attached to them which would be too irrestible to be left for someone else to buy!
    ..eagerly awaiting many mare responses for an effective brand name followed by a tagline!
  • Posted on 3/26/2009 at 4:54 AM Author
    I've yet not got the kind of response that i was looking for ..any more inputs from anyone are welcome!
  • Posted on 3/29/2009 at 5:12 PM Accepted
    The 1st thing that came to my mind was Bamboo

    Bamboo...unique styles for the exotic beauty in you.

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