Question

Topic: Taglines/Names

New Spiritual Portal

Posted by Anonymous on 3/24/2009 at 2:25 PM ET 250 Points
I am in the development/pre-launch phase of a new online business bridging the gap between spiritual practitioners and those who they do business with...both supply and demand sides. I will be asking a separate question under other topic areas, but I'm curious what kind of names for the business can be thought of from this community that I'm already a part of. This will be a portal which many sides will be able to network and communicate through, including sales, marketing, education and outreach. One of my tentative names is the Conscious Co-Creation Online Portal (C3OP)...thoughts, other suggestions?
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RESPONSES

  • Posted on 3/24/2009 at 5:45 PM Accepted
    I guess I'm not clear on exactly who your target audience is (sounds like you have at least two of them) or what benefit you're promising. To come up with a great name, you need to define the target audience (as narrowly as possible) and have a unique positioning.

    You might start by articulating a clear positioning statement so that we understand what you're trying to communicate. C3OP sounds more like a robot's name than a website, and the full name (C3OP spelled out) is just as confusing.

    What is the benefit message you want your target audience to take away and remember?
  • Posted by Jay Hamilton-Roth on 3/25/2009 at 9:24 AM Accepted
    Why not simply, "The Spiritual Portal" or "Spirit Moves Us"?
  • Posted on 3/30/2009 at 9:10 AM Accepted
    * Spritual Exchange - where everyone wins
    * I Like "Spiritual Portal" by Jay - and then - Lift your spirits on-line
  • Posted on 4/5/2009 at 11:02 PM Author
    Thanks for the feedback...I'm definitely giving this all consideration in my branding strategy!
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