Question

Topic: Taglines/Names

B2b Newsletter Name Needed In Energy Sector

Posted by Anonymous on 3/27/2009 at 2:08 PM ET 250 Points
I am seeking names for two things: an internal facing newsletter for Sales & Marketing teams and an external facing newsletter for Users of Energy (oil, renewables, green & electricity)

Name should be simple, relate to Energy industry / commodities that we sell.
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RESPONSES

  • Posted on 3/27/2009 at 8:16 PM Accepted
    Is there a message or image or positioning you're trying to communicate to either audience, or are you just looking for anything that says "energy?"

    What about a play on the company name? Is that off-limits? What about a geographic focus? Or do you sell globally?

    We can probably help you more if you give us more information.
  • Posted on 3/27/2009 at 9:36 PM Author
    Great questions. For external customers, we are trying to convey our brand pillars - reliability, value and service. The company name is off limits however. Geographically, we are an east coast provider.

    Internally, we are trying to align sales and marketing more closely and show the value of marketing efforts in qualifying leads, nurturing and driving opportunities to the sales team.
  • Posted on 3/28/2009 at 1:32 PM Moderator
    External: "The Energy Source -- Reliable information for ..." (At least gets the word "reliable" in there ...)

    Internal: "Inside XYZ Energy -- An integrated approach to delivering value to our customers"
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