Question

Topic: Taglines/Names

Catching Tagline For Pet Sitting Service

Posted by Anonymous on 3/29/2009 at 6:24 PM ET 125 Points
I'm looking for a catchy tagline for my petsitting business to add to my new website (and use in subsequent marketing materials.) I want it to be fun, cute, yet convey certain messages.... i.e. in home pet care offers comfort, stress free for pets, worry free for owners. We offer TLC...not just basic services. Pets love us! We're pet owners so we know how much pets are part of the family and therefore, missed and worried about when owners are traveling
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RESPONSES

  • Posted on 3/29/2009 at 6:33 PM Moderator
    To help you with a tagline, we need some additional information.

    What's the name of the business? Who is your primary target audeince? Where do they live? What KINDS of pets do they have? What makes you different from and better than your competition?

    Do you have some testimonials from satisfied clients? What do they say? How are you perceived by your current customers?

    You've done a good job of identifying the benefits your clients will realize. Now if we can "pick up the missing pieces" (of information) we can probably come up with the tagline you want.
  • Posted on 3/29/2009 at 6:42 PM Author
    The name is Professional Petsitters LLC... we service all types of animals, but principally dogs and cats, rabbits and small birds. Audience is our potential client base in our home town in Ohio. We are extremely flexible and offer attention to detail...and we love pets! We don't rush in and out of a homeowners' residence hurrying to get to our next appointment...we spend quality time with their pets, walk, play, feed, medicate and love on them! Yes, we will have testimonials on our site from our satisfied clients...been in business for a long time, just building a website now and trying to take marketing to the next level. Does this help?
  • Posted by Jay Hamilton-Roth on 3/29/2009 at 10:40 PM Member
    Pets Love Us (as you stated in your initial question)
    Caring For Your Pets When You Can't
    TLC For All Your Family Pets
  • Posted by m.jaycock on 4/1/2009 at 8:10 AM Accepted
    I don't usually recommend tag lines without knowing a lot more about you, your business and your USP versus other in the business ... but, it occurs to me that a tag line that employs elliteration might appeal to your prospects and customers ... along the lines of "No Fret Pet Set" .. i.e. summarize your copy benefits (assurances) that you describe in your service with a with a catch statement such as "....you can be assured of a No Fret Pet Set.

    Good luck

    Mike Jaycock
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