Question

Topic: Taglines/Names

Powerful Name For Coaching Biz Being A Hero

Posted by Anonymous on 3/31/2009 at 4:06 PM ET 250 Points
I have a coaching program that helps people to write themselves as a hero in their own story. It taps into creativity and explores themselves as the protagonist in their own story. Ultimately, they will be writing themselves through obstacles to a climax and resolution. I am looking for a powerful, short name that can be adapted to a web presence and branding. It is a step beyond visualizing your goals, etc.
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RESPONSES

  • Posted on 3/31/2009 at 7:17 PM Accepted
    Who is the primary target audience? Where do they live? What kind of people are they? What are their most important unmet needs?

    The more you can narrow your target audience, the better able we will be to come up with a good name, and a tagline if necessary.

    What is the most important benefit a client will realize after they use your coaching service? What's in it for them? It's more important to think about the benefit than to describe the process for getting there.

    What is your marketing plan? How will people learn about your service? Is this a one-on-one service business, or a group thing, or delivered via mass media or internet?

    It's really important to understand your whole marketing plan before we try to zero in on a name that captures the benefit.
  • Posted on 4/1/2009 at 9:48 AM Author
    Target audience: middle income who feel like there is no happy ending to their story. Don't feel like they have the energy to keep slugging.
    Since I am English-speaking and have now thought of getting things translated--English speaking, likely Westernized cultures. Coaching doesn't have to be local to me.
    Benefit: If you make yourself the hero of your story, you can short circuit any beliefs that are stopping your progress. You can leap over road blocks in a single bound. It becomes what would your hero do, instead of "I can't do that."
    Marketing plan: online through e-course, initially. Offline through workshops and networking. Will adapt it to a longer program, likely about 6 months with coaching.
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