Question

Topic: Taglines/Names

Arrival Of Fall Clothing/ladies Clothing Boutique

Posted by Paticake41 on 4/3/2009 at 2:48 AM ET 125 Points
I send out mailers (postcards) with encouraging messages to get customers attention and have begun a monthly campaign to keep buyers focused on a more positive market in my store. I plan ahead and need a catchy line to work with for the month of August when my new fall clothes begin to arrive in my upscale ladies boutique. Thanks!
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/5/2009 at 6:48 AM Accepted
    Fall's Coming! Is Your Wardrobe Ready?
    The Newest Looks For Fall. Available Now.
  • Posted by michael on 4/8/2009 at 3:33 PM Accepted
    You can thank Caesar for the extra shopping day. At one time, February had 29/30 days. But, Caesar Augustus was jealous that Julius Caesar (July) had 31 days in his month. So, he took a day from February.

    Have a February 30th day sale.

    Wow...that was a long build up to nothing. Probably can't get it on a regular sized card.

    Michael
  • Posted by Paticake41 on 4/8/2009 at 11:14 PM Author
    Hey Michael....thanks....great idea, but I was really talking about a sales campaign in the month of August. It would be a catchy phrase to get customers back in the store with a new season of clothing on their minds...away from the summer colors and textures and into the mode of back to school and a fall wardrobe.
    Thanks!
  • Posted on 4/12/2009 at 3:03 PM Accepted
    What are the demographics of your consumer?

    When you mentioned "encouraging messages"...my mind was drawn to "charitable". Are there any August focused charitable things happening in your area that you could cross-promote with? Certainly it would have to make sense and have a similar demographic to your store...

    I'm sure that you could choose a charity or charitable event that has an encouraging and uplifting message to incorporate into your postcard (with their permission...of course.)

    Obviously, it would equally require that you make a donation. But I am invisioning a campaign around "Giving"...

    It is better to give than receive and it is BEST to Give and Receive.

    Fall Feels Good...Luxurious Fabrics, Great Styles...Come in and purchase X from our fall collection and we will make a donation to X.

    I'm sure you could develop this further based on the insight of knowing your store/town/charity/fall collection.

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