Know-How Exchange : Taglines/Names

Who is your primary target audience? Where are you? Do you have a business plan? How are your prospective customers going to find you? And once they find you, why would they want to buy from you instead of from one of your competitors ... with a long track record and dozens of satisfied customers? What unique and important benefit can you promise and deliver?

What are you trying to communicate with the tagline? I would assume that you want to communicate some important positioning benefit, since the name doesn't exactly tell what you do or why anyone might want to inquire further. What does "Blu Ice" mean? Why did you select that name?

I know that's a lot of questions, but in order to do a good job of coming up with a tagline we need to understand your objective better.

If we come up with a dozen possible taglines, how are you going to select a winner? What criteria will you use to judge suggestions? If we know that, there's a much better chance we can help you.

As it is, we're kind of stuck with "Corporate gifts, design and printing." Not a terribly exciting tagline.

Hi,

thanks for the response.

The co. is a very small co. at the moment. The name blu ice has no connect to the business. Blu Ice - we mean fresh and refreshing.

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Corporate Gifts And Design Services

The size of your business is irrelevant for this purpose. The questions would be the same if you were big.

What's important now are your objective, business and marketing plans. Can you help us help you by giving us some information on those?

can you say what your target group is?

Target group is medium sized companies and big later.

I'v thought of two lines lieeme know what u think

Designed.Printed.Gifted

We are not BIG.......So Far!

I just want u guys to suggest lines...Idea is to go find new clients and introduce them wid business cards, brochuresd and may be a powerpoint. I do not have an office will be working from home....got freelancers for desinning and got contacts for printing....corporate gifts will be directly sourced from dubai/india...thanksssssss

Medium sized companies on which continent? Can't you narrow your target market more than that? You could spend 10 years finding medium sized companies in China alone.

Appeal to your ideal client Depending whose hands your brochure lands in and how long they are willing to invest in learning about your salon you may have as little as 30 seconds to make a good first impression. Assuming that you have spent the time creating your vision, mission and service commitment and you have identified your ideal client, your brochure images, text and tag line will be effective in capturing their attention visually. Grab their attention Now that you have their attention; lead them into the next step of this process by keeping their attention. You can do this by providing them with the solution to their most pressing concerns. Because you have tailored your vision, mission and service commitment to attract this person it can be as easy as listing the top reasons why your salon is the perfect choice.
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