Question

Topic: Taglines/Names

Help, I Am Changing The Name Of My Business.

Posted by Anonymous on 4/5/2009 at 12:37 PM ET 250 Points
I've been in business for three years as Best of Budapest Catering. The tagline is It's all about you and your options! (which is too long). I have grown out of my businesses name and am looking to change it along with the tagline. I want people to know that they can get Hungarian cuisine but that my company is flexible with menus and can create a menu that would be unique to them. I'm looking for a name that a bride or coorporation would think class, elegance, and options. Eventually, we will be able offer the customer a one stop shop. A customer will be able to get everything done for their event without having to go anywhere else. This is my website www.thebestofbudapest.com, please look at it to get an idea of what I have already established to help with a new name and the change over. Please help me figure out a new name and tag-line.
Thank You, Kristi Dohring
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RESPONSES

  • Posted on 4/5/2009 at 1:55 PM Accepted
    A few thoughts/reactions:

    1. I would NOT change the name of the company. It positions you well and clearly, suggests "quality" with the words "best of" and makes everyone think of that great paprika flavor, stuffed cabbage or peppers, etc. Most caterers don't have a positioning that is so clear and distinct, and it would be a shame to throw it out just because YOU are tired of it. Besides, you have 3 years of equity built up in that name.

    2. You DO need a new tagline that suggests an emotional benefit. The word "options" doesn't fit well here ... because it's not a benefit. And "it's all about you" is more confusing than helpful. What's the real benefit?

    3. You need to call out your target audience more specifically. If I hadn't found your phone number buried on some page of your site, I'd still be wondering what city/state/country you're in (or if I can use your services where I live). If you have multiple target audiences, then you need a landing page for each one, because the benefit you provide for each one needs to be as specific as possible.

    The benefit for a bride isn't the same as that for a corporate meeting or a religious retreat.

    4. How do people find you? What do your most satisfied customers say they like about you? You need to take advantage of that uniqueness.


    Hope this helps some. Good luck.
  • Posted on 4/5/2009 at 7:35 PM Moderator
    If your concern is that the reference to Hungarian cuisine is too limiting, sounds ethnic and may be causing people to skip over you when looking for a caterer, we can handle that with a better tagline. Something like:

    International favorites for a memorable event

    or

    Delicious meals from all over the world

    Etc.
  • Posted on 4/6/2009 at 7:08 AM Accepted
    Some taglines you may want to work with:
    * All you need for your event
    * All in one for your event
    * Making your event a success
    * Creating your event
  • Posted on 4/6/2009 at 11:05 AM Author
    I posted the question. I do like the name but the reason that I've been thinking of changing it is because I feel that it pigeon holes the business to just Hungarian Cuisine. Some of the venues that I work with said that people look at my businesses name and can't get past it. I've been targeting brides through wedding shows as my market and really involved with the local chambers as well. I've tried to make it clear that I can do other cuisine by making a digital video and expressing that I can create a menu of their choice for their event, something isn't working. I do like the tag-line suggestions. Thank you all for your help.
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