Question

Topic: Taglines/Names

Name For Parent Company!

Posted by basit khan on 4/5/2009 at 1:27 PM ET 250 Points
hey all,

i would first like to thank to all who actively participate and contribute equally.

We are into more than two businesses i.e.
constructions
Advertising
Interiors

We have come up with this idea to make one parent company and stand other companies as sister concerns or entitities!

Please help me to give an ideal name to a parent company which could become a mouth of word!
Regards,
Basit Khan.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted on 4/5/2009 at 2:04 PM Accepted
    I don't understand. Why would you want a parent company identity? It would be wrong for most or all of the individual bonuses, and there is no logical tie-in across those businesses that would benefit from an umbrella name.

    Think about this from the viewpoint of an individual customer. If they're looking for advertising, why would they care if you're into interiors or construction? In fact, that would probably confuse them and they'd say, "I'd rather deal with someone who is completely focused on advertising (or whatever) than someone with such a diverse portfolio."

    I think this is a flawed strategy, and I would urge that you reconsider. If you absolutely need a parent company name, pick something that you can hide or minimize ... like ABC Company or Oak Enterprises.
  • Posted on 4/6/2009 at 2:05 PM Accepted
    Idea Architects

    Brand Builders

    Idea Design

    Intelligent Design

    Idea Engineers
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)