Know-How Exchange : Taglines/Names

What is the most important benefit your customers want? Is is mostly convenience? Is it healthy meals? Is it pampering? Is it taste, quality, luxury?

It's probably pretty important that you figure out which of these benefits you want to hang your hat on, and go with that one. If you go for multiple benefits, you'll just confuse people.

Ideally you can come up with an emotional benefit (a/k/a an "end-end-benefit") that will really appeal to your primary target audience. If you haven't gone through a positioning process, you probably ought to start there. Otherwise it's a shot in the dark to come up with a good -- and effective -- tagline.

If you need some help with the positioning statement, there's an appendix in Rasputin For Hire that has a lot of information about creating an effective positioning statement. It also includes the 8 checklist items for a good positioning. Worth spending some time on this, if you haven't already.

Aloha,

Maybe something like ...

Great Chef Classes, Island Style
Learn to Cook, Island Style
Cooking Lessons for Everybody, Aloha
Cooking Lesson for Locals and Visitors
Visitors and Locals Mix, for great cooking lessons
Visitors and Locals, Pampered

next time I'm on the big island ...

Hi,
Check out these...

1. Come Closer! Island Fun & Meal...

2. Food Freak! Come to us...

3. Crazy About Food! We have it for You...

4. pastiano, pizzamano, tastilano... Didnt get it, the foody language learn with us...

Spreading Smiles :)

Are you offering cooking lessons or prepared meals (cooked at their home or delivered or for pickup)?
What type of food are you specializing in?
What type of clientele are you looking for?

Imagine. Create. Taste.