Know-How Exchange : Taglines/Names

I'm with Phil. Your tagline should reflect a key benefit you provide, since people are looking for experienced help on one of the largest financial transactions of their lives.

If you strongly believe mentioning horses can help you, consider something like: Deals With Horse-Sense

I'm with Phil and Jay as well. Your tagline/slogan should summarize your main benefit to Your customer in a few short memorable words.

Is there an area you specialize in? Starter homes, move-up homes, custom homes, relo, or a certain price range? Use that specialty to distance yourself from the pack. You can't be everything to everyone.

Try these (if they fit your specialty)
Navigating the complexity for First-time homebuyers
The (town here) expert in move-up homes
Your Resource for Custom Home Real Estate
Its not a property, Its your home
Turning properties into homes


If you specialize in horse property, then you might have something with the horse idea that would separate you from the everyday real estate agent.

Your Horse Property Expert
Your Stable Agent for Horse Property

Ixnay on the orseshay. I agree.

Focus on what you do best and sell that. Separate yourself from the competition with what you do, not who you are.