Question

Topic: Taglines/Names

Home Depot/ Ikea Company Name Suggestions

Posted by Anonymous on 4/24/2009 at 10:59 AM ET 125 Points
Hi I'm opening a store in Europe. It's going to be like Home Depot. It's also going to be a little bit like Ikea. So is going to be a store between Home Depot and Ikea something like that. I'm looking for a name. It should be somethign maybe related to home since all the products that are sold there are going to be for exterior and interior home . Please give me some name suggestions.
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RESPONSES

  • Posted by SteveByrneMarketing on 4/24/2009 at 2:09 PM Accepted
    Phil asked some good questions. I would add that you have a clear view of your positioning. One of the best ways to position something new is by defining it as in between to "know brands" in the marketplace.

    Perhaps you could provide your description of both Home Depot and Ikea in just a few sentences. A brand name based on a strong strategic positioning will work best. Think NyQuil as the first "night time cold medicine". Strong name even 30 years later because of positioning.

    Hope this helps,

    Steve
  • Posted on 4/29/2009 at 8:27 AM Author
    For now is just one store. I would like a name in English. It also has to be kind of an international name.. sinethibg that is easy to understand.
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