Question

Topic: Taglines/Names

Retail Brand Name Idea

Posted by Anonymous on 25 Points
any ideas for a good store name for the next national clothing chain for men and women? to compete with:

limited
express
banana republic
wet seal
charlotte russe
forever 21

would love to get some ideas!
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RESPONSES

  • Posted by Gail@PUBLISIDE on Accepted
    Threads

    Duds
  • Posted by SteveByrneMarketing on Accepted
    unlimited
    clothing express
    coconut republic
    wet dolphin
    Baked Alaska
    forever young

    positioning is taking what is already known in the minds of target consumers, and redirecting these perceptions to your advantage.

    best of luck,

    Steve

  • Posted on Accepted
    Needle & Thread, Pins & Needles
    TEXTstyle
    Change.
    FabricK
    the Laundry Room, Dirty Laundry, Laundry Day...etc.
    Knitworx, Knitwork
    Stained, Bleach, Starch,... etc.
    the Cleaners
    Pockets


    Hope these get things moving.

    goodnight.



  • Posted by Ann Sheehy on Accepted
    Hi Sonilata,

    What is the positioning of your clothing line? High End, Value for money? Tell us about the clothes? Are they funky? Are they chic? Are they fun? In order to be able to help you we need to get a fix on what it is your hoping to convey.

    Cheers

    Ann - Bright Star Marketing, Ireland.
  • Posted on Accepted
    Niche
  • Posted on Accepted
    you can name it something like

    "Complete" or "Ample" another good name. It means that your brand includes all the benefits of other brands and more.

    you can even create a slogan with that that might say "nothing is missing" or something like "Why would you seek something else than ample"

    it needs a little rephrasing but it might work and ample is even not heavily used word so it can easily become a brand
  • Posted by SteveByrneMarketing on Accepted
    It does matter what you name a retail clothing store ...

    "Verdict" has potential, I think of the personal buying decision, should I buy these pants, will I really wear them, what is my verdict.

    Not bad, you could build a branding story around this.

    good luck,

    Steve

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