Question

Topic: Taglines/Names

Help With Tagline For Car Organizers

Posted by Anonymous on 4/30/2009 at 11:53 AM ET 125 Points
My company has designed and sold car-themed T-shirts since 1996. We recently introduced car organizer gift baskets; we need help with a tag line and basic product information statement. Current tag line idea: Be ready for the road. Add on to tag line for more info: With handy (or useful or practical) supplies for and organized (or more manageable or less stressed) ride (or drive) from Car Stuff (that's the company's name). Do I need to start over? Are any of the optional words ok? I'd also like to use the statement on postcards.

Thanks!
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RESPONSES

  • Posted by Phx SC on 4/30/2009 at 5:21 PM Accepted
    "Hit the road. We've done the packing."
  • Posted on 4/30/2009 at 5:52 PM Author
    Phx SC: I really like the "hit the road" part, but packing isn't quite right. (I tend to take things way too literally). I forgot to mention that we call the car organizer kits Car-go. Is "Be ready to hit the road" too much?

    Thank you!
  • Posted by Jay Hamilton-Roth on 4/30/2009 at 9:30 PM Accepted
    Reduce Your Inner Road Rage
    Drive Easier.
    Because A Tidy Car Is A Rare Thing
  • Posted on 5/1/2009 at 8:08 AM Author
    Jay: The inner road rage is perfect for a new product I'm working on! The other 2 statements are also in the right direction (no driving pun intended).

    I have a non-marketing brain and have enjoyed reading this forum and having a source of help. Thank you.
  • Posted on 5/5/2009 at 4:50 PM Author
    The comments have helped focus my thoughts, but the tag line still needs something more. Something descriptive about the product. Car-go organizer kits (designed by Car Stuff) are Talus brand car organizers filled with clever items that you wish you had, but usually don't: reusable microfiber towels, 1st aid kit, flashlight, poncho, etc.
    I want to convey the idea that these neatly stored, practical items can make your travels easier--plus there's room for your own stuff. You'll look seriously cool driving around in a clean car.
    I hope this helps! Many thanks.
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