Question

Topic: Taglines/Names

Searching For Tagline Suggestions

Posted by Joanna on 5/7/2009 at 12:21 PM ET 500 Points
Hi there,

I am looking for some tagline suggestions for an established industry leader in event lead retrieval and data collection for more than 30 years. Bartizan Connects markets to Trade Show, Consumer Show & Corporate Event organizers and to the associations themselves. We rent out devices that scan badges at Trade Shows for collecting sales leads.

Since the company name doesn't really say what we do, I have come up with something like:

Helping Customers Retrieve Leads since 1970

Thank you in advance for your suggestions.
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RESPONSES

  • Posted on 5/7/2009 at 2:44 PM Accepted
    Here are some ideas... Not sure if any of them are rockstar material but might help get you started.
    - Lead Retrieval Made Simple
    - The Easiest Lead Retrieval Solution for Your Event
    - Event Data & Lead Collection Since 1970
    - Efficient Lead Collection Equipment Since 1970
    - Helping You Collect Leads at Your Event

    Hope some of these help,
    Zack Pike
  • Posted by Joanna on 5/7/2009 at 3:21 PM Author
    Zack - these are great! Thank you for your help.
  • Posted by ajanzer on 5/7/2009 at 4:46 PM Accepted
    Zack's ideas are great - here are a few other riffs on the same themes:

    Automated lead collection
    The leader in leads (okay, it's hokey but I had to put it in there)
    Delivering your leads
    Connecting you with your leads
    Turning events into leads
  • Posted on 5/7/2009 at 7:13 PM Accepted
    I'm not sure the reference to 1970 helps you. It's not a benefit for your target audience. If you mean you can be trusted (because if you were not trustworthy someone would have figured it out in the last 39 years), then just say that. As it is the long-time-in-business is a distraction.

    And since your name itself doesn't communicate a benefit, it's really important that your tagline do so.
  • Posted by rakesh_sethia80 on 5/8/2009 at 1:12 AM Accepted
    You May Try These:
    "Leads The Way"
    "We Assure Your Leads"
    "Leads Solutions Made Easy"
    "Leads Solutions Were Never So Good"
    "Serving Your Needs(Leads) Since 1970"
    "Leads To Leaders"

    Thanks
    Rakesh
  • Posted by Paul Kemper on 5/8/2009 at 8:16 AM Accepted
    Let me start with the benefits for your clients:
    - Consistent data
    - Quick availability of data
    - More time to talk to prospects than to spend filling out forms
    - Quicker follow-up after the event
    - More convenient than traditional paper forms
    - Overnight fulfillment possible

    I would say it revolves around speed and convenience. But what sets you apart from your competition? Your 39 years of experience would be one, but what does it mean? Are there others?

    'Leads to sales' is a bit of an obvious one, but does not set you apart or links to the segment you are in.

    This is what I can come up with, which might help you progress:
    - Handyscan your visitors leads to sales
    - Keep your leads warm: fast & easy visitor scans
    - Quicken your leads
    - We know the secret of lead acceleration
    - Proven, simple, quick: leads to sales

    Good luck
  • Posted by Jay Hamilton-Roth on 5/8/2009 at 8:18 AM Accepted
    Lead Retrieval & Data Collection Technology Experts
    The Leading Way To Boost Event Tracking
    The Leaders In Corporate Event Sales Tracking
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