Question

Topic: SEO/SEM

Website Redesign

Posted by Anonymous on 5/12/2009 at 11:20 AM ET 125 Points
Hi, We are a midsize company with focus on Telecoms and Networks activities. I recently convinced my board in going along with new marketing tools such as SEO, social media...Now my problem is that i have to come up with a budget to make the switch. Can anyone advise me o how to set up such a budget? Thanks for your comprehension
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RESPONSES

  • Posted by Bill Schick on 5/12/2009 at 11:24 AM Accepted
    While historically marketing budget is a function of sales, recently that's become less feasible as companies tighten their belts. I suggest you put together an RFP and post it out there. Base your budget on your response. You can also contact me directly, and we can help you put together a budget—at no charge. We've recently completed a number of similar programs with outstanding results. Good luck!
  • Posted by excellira on 5/12/2009 at 12:28 PM Member
    We generally advise our clients to spend 15 to 25% of their online budget on the web site design and development and the balance on promoting it. This is a general range for a typical business or simple eCommerce site.

    One common mistake I have observed is that most businesses invert this ratio and allocate too much of their budget to the design and development of the website. This typically leaves them with a nice, feature-rich site and too few visitors to appreciate it.

    I'm making assumptions about your business with too little knowledge about it to go on but a mid-sized organization is likely to be more brand-conscious than a small or very small business and is likely utilizing more marketing channels. Consequently they may spend a slightly larger percentage of their online budget on the site than a small business.

    I hope this helps.

    Greg Hill
    Excellira
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