Question

Topic: Taglines/Names

Tagline For Beach Concession Stand

Posted by Anonymous on 5/13/2009 at 4:08 PM ET 250 Points
We are opening a beach concession stand called Waffle Queens since 2 females own this. We'll be offering a new fun food concept called waffles on a stick. These waffles are shaped like hotdogs (bigger of course) and will have fillings instead of toppings. Filling options range from hotdog, cheese, blueberry, apple, strawberry and more. This is an over the counter order. Logo is done and has a 'carnival' feel into it but very queenly at the same time. Appreciate your inputs for the tagline. Thank you so much.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/13/2009 at 11:21 PM Member
    Royally Delicious Treats
    Walk-Around Fun Snacks
    No Mess Treats
  • Posted by rakesh_sethia80 on 5/14/2009 at 1:18 AM Member
    "Stick Sensation"
    "Delicacies You Want To Munch On"
    "Beach Waffles"
    "Tastebuds Excited"
    "Walk, Relax, Eat."


    Thanks
    Rakesh
  • Posted on 5/14/2009 at 8:43 AM Accepted
    Waffle Queens
    The regal snack on a stick

    I'm not sure you should get bogged down with trying to link it to your company name. When you limit your creative boundaries like that, you can get stuck in a rut and start getting a little tacky. You don't really need to play on the Queens theme - it's a good name and it doesn't need explaining. Burger King don't feel they have to name all their goods with a royal theme do they?

    Your company name tells us you do waffles. You don't need to tell them that again. And remember a little mystery can be a good thing - "Ooh - waffles, what do they mean on a stick? Lets go and have a look".

    The top suggestion I gave was in line with your brief (ie to link in with your name and explain a bit about the product) but I still wouldn't go with it. I suggest:

    Waffle Queens
    Snacks on the go

    Waffle Queens
    A little bit different

    Waffle Queens
    Sweet & Savoury Treats

    Waffle Queens
    The unique treat

    The last one is probably the best (of my suggestions).
  • Posted by jarcher on 5/14/2009 at 9:34 AM Member
    A Royal Treat
    Wands of waffles
    The Waffle Palace
    The Empire of waffles on sticks

    I guess they are a little cheesy, but hopefully this will spark more thoughts/ideas.
  • Posted on 5/15/2009 at 10:23 AM Accepted
    Waffle Queens
    Stuffed waffles on a stick

    I think a straightforward tagline like the above would work well since you have a unique product. I would be intrigued to find out what the waffles are stuffed with, and also to see how the whole stick concept works. If I just heard the name "Waffle Queens" I would just think that you made waffles, nothing special.

    Good luck!
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