Question

Topic: Taglines/Names

National Accounts Program: Brand Name Needed

Posted by Anonymous on 5/15/2009 at 11:26 AM ET 125 Points
Hello,

My company is working to launch a National Accounts Program for office supplies and we are struggling to come up with a good brand name for our program. We are trying to stay away from the obvious putting our name in front of “national account program. The concept is more an alliance/partnership/affiliation than just working with private companies. The purpose is to build agreements with membership associations to provide their members with a special program.

Some power words that I have tossed around are listed below, but we can not come to a consensus. Anybody have any great ideas out there?

Arrangement
Alliance
Program
National
Strategic
Partnership
Relationship
Affiliation
Bond
Connection
network
link
system
Market
Complete Provider
Power
Maximize
Gain
Choice
Prestige
Edge
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RESPONSES

  • Posted on 5/16/2009 at 6:11 AM Member
    Why does it have to have 'National Office' in it? Couldn't you just have The (your company name) Office Alliance.

    Or just The Office Alliance?

    Phil's comment about adding 'savings' is a good one.

    Perhaps I'm not understanding the brief here.... your starting a stationary supply division... where customers have an account. Can't it be something simple like your company name with VIP at the end? Or Office Direct?

    Office Direct
    You company name Direct
    Your company name On Demand
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