Question

Topic: Taglines/Names

[removed Per Author] - Need Tagline - Web 2.0 Enterprise

Posted by Anonymous on 5/16/2009 at 12:25 PM ET 500 Points
Hi All! Tagline Ideas and Inspiration Needed. Thanks in Advance for your ideas!

Company Name: [removed per author]

Forget everything you know about how business, marketing and software development stakeholders come together to build world class software products and services...

Take everything you know about outsourcing and turn it on it's head...

Where does [removed per author] come in? We do two things...

Thing One: Radical Transformation of Enterprise Execution of Software & Product Development (Transformation Consulting)

We radically change the entire value stream inside a company (all stakeholders in a longer running collaboration) to produce dramatically better, faster and higher quality software and software enabled products that radically exceed the expectations of the business and/or the target customers served. We show comapnies how to do more with radically LESS! We show companies how to use automation and how to eliminate excessive process and "controls" that produce zero value and slow down smart, motivated business and software professionals!

This part of [removed per author] is an organizational transformation consulting services line.. we teach and coach an organization into a completely new and better way of getting world class software "out the door" (think high performance, just in time software factories). We leverage state of the art Lean and Agile Software development methods, tools and techniques. Think turning a mainstreet company into a Google Like Operation (no, seriously we do this).

Thing Two: Radical Software Outsourcing Business Model Innovation (Just-In-Time Agile Software Development)

Forget cheap, offshore, slow, expensive and/or fixed price hell... Imagine just-in-time, continuous, highly custom, rapid Web 2.0 Enterprise Software development built in domestic and near shore state of the art software engineering centers. Imagine these centers producing software products that show up in as little as two weeks and customers pay ONLY when they're delivered. They also don't pay for billable time, instead they buy software comprised of custom "lego blocks" that are all pre-priced (affordably) and come with a warranty. Think Software Product "OnDemand"

How do we do this? Like our Transformation Consulting Focus, we have innovated by applying an unique configuration of Lean and Agile process supported by advanced Agile Software Engineering and Automation Infrastructure.

These two service lines work synergistically. We teach, coach and establish a clients own internal high performance software and product development capability and we then provide them a radically better way to consume additional custom, just-in-time software and products that seamlessly integrate with their own "internal software factories".
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RESPONSES

  • Posted on 5/16/2009 at 2:37 PM Author
    Phil,

    I welcome your input and your suggestions.. Let me know if the info below helps any.

    What we do:
    Prioritize only those client ideas that are the most valuable and "worthy" of being converted into working, effective software products and services in two week increments. In deploying these software products incrementally we encourage and allow the business to constantly make ongoing refinements and changes without sacrificing budget, delivery dates or quality.

    How do we do this?
    Way #1:
    We teach, coach and help clients establish the necessary skill, process, technique and collaboration model to convert their "old way of doing things" to this new way of enabling their best ideas to become working software products and services in 1-2 week increments.

    Way #2:
    We operate domestic and near shore software factories that are purpose built to complement (not disintermediate) our clients new found "just in time", incremental software / product development capability.

    Lean Business and Engineering Process coupled with Agile Engineering practices are part of our "secret sauce".


    Apologies for my long winded post (mea culpa), but the words used (jargon filled as they may be, and they are) resonate big time with my primary customer / client persona's. These persona's include: CMO (Chief Marketing Officer), VP of Product Management, Dir. eCommerce, CIO, SVP's of Application Development or CFO's. The description that I posted is nearly verbatim the way I speak to these buyer types and the response I receive (almost universally) is WOW, where have you been, let's get started... The ONLY role that struggles with this conversation is the CFO who's left blinking with crickets chirping in the background. So most of our buyers "get" what Lean and Agile mean in the context of revolutionizing how quickly and how effectively that take great ideas and turn them into working software.


  • Posted by Gary Bloomer on 5/16/2009 at 4:56 PM Accepted
    Dear Bradesp,

    As a Luddite in my mid 40s, I tend to agree with Phil Grisolia. But your second explanation covers those points, so let's regroup and move on.

    Taglines:

    [removed per staf]: Your Future, Your Way.
    [removed per staff]: Your Future, On Demand.
    [removed per staff]: Infinite Flexibility.
    [removed by staff]: Your Future is Closer Than You Think. (Sales pitch then goes into software on demand in 14 days, etc.)

    If you use any of these I'll waive my usual fee in exchange for
    1 percent of gross annual profit.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA



  • Posted by NovaHammer on 5/16/2009 at 6:02 PM Accepted
    [removed by staff]:
    Pareto Soultions Personified,

    [removed by staff]:
    Business ShapeShifting for Earthlings,

    [removed by staff]:
    Chef-De-Mission Software "In a box",

    [removed by staff];
    Planetary Salvation for Neo-Luddites.
  • Posted on 5/16/2009 at 9:39 PM Author
    Hi Phil,

    Thanks for your candid and accurate feedback and for making the
    effort!

    Unfortunately your stepping back shows that I have more work to do in how we create the right messaging and communication since the very premise of the changes we establish for our clients are designed to place business stakeholders "back in control" of the "software thing". Our techniques, process and tools help move the language and communication back into the domain of those who are NOT software geeks.

    The last "visual" I will attempt to leave you with is this...

    Imagine speaking plain english regarding an idea for a new customer product or enhanced service (web, mobile, product behavior, etc.) that relies on software... Not some painful, drawn out "process" for collecting requirements over weeks and months. Now imagine a small increment of that idea being shown to you in a fully developed and releasable condition that same day or week and your colleague asing "is this the right direction"?

    This model now provides you near real-time, low overhead "in context" feedback that allows you to communicate, steer, embellish, etc. and keep your team from spending 6 months doing that "IT thing" only to find out they had "no clue" what you really wanted or needed.

    On the "geek side of things", we do some amazing things to allow your software colleagues to actually build and show you these working "increments" that represent your ideas in 10x the speed you're typically accustomed.

    Hoping this helps others get a better sense of our "sweet spot".

    Thanks!





  • Posted on 5/16/2009 at 9:43 PM Accepted
    I think you're asking the wrong question. A tagline isn't going to do much for you until you figure out what you're trying to communicate. And most of the stuff you've given us is too loaded with words/jargon to be boiled down into a single-minded benefit-oriented positioning statement.

    Let's take a giant step back and think about how you would explain to your teen-age daughter what you do. Then think about your ideal client and how they would describe their biggest problem -- the one that keeps them awake at night. Talk English, not Business.

    If you need all those words to explain what you do and what the main benefit is to your primary target audience, you probably don't have a viable positioning.

    Are you a consultant? If so, start with that. What kinds of client problems play to your strengths? What kinds of clients have those problems? How do they express them?

    Start at the "needs" end of the situation, not the "here's what I do" end. Clients (and we) don't care what you do. We care about OUR problems, and if you can solve the most important ones we're interested. Otherwise we're not.
  • Posted on 5/16/2009 at 9:48 PM Moderator
    Our posts crossed in the mail, but much of what I asked still applies. Is your benefit "streamlines the software development process?" Am I understanding correctly?
  • Posted on 5/16/2009 at 10:20 PM Author
    Thanks for making me think through how to distill this...

    Software "process" is typically the "middle", smaller part of a longer running collaboration between markets/customers, marketing, product management, IT/Engineering and Production/Distribution.

    A generic flow looks like: Customer need or target identified --> Marketing or Operations Prioritizes / Evaluates --> Ideation --> Product / Service designed --> Engineering / IT Build Phase -->QA-->Release/Distribution-->Customer Value Delivered-->Cash Received and the cycle continues again.

    What we do is consult, teach and coach enterprise clients (both business wonks and IT geeks) through organizational change and adoption of new collaboration practices (small increments, not large big bang) that result in radically fewer steps and time resulting in a significant increase in the likelihood of releasing products or software services that markets/clients will actually find valuable as well as a radical increase in the speed with which new capabilities are made "ready".

    Complementing this new client capability is our complimentary software factory that allow our clients to accelerate even further the speed at which they can realize new products or services by delivering them additional increments of working software consistent with their new way of working and releasing products/services.

    So while software development / creation is central to this "new process", it's only the "middle bit".. instead, our goal is both delivering additional software increments (think of them as building blocks) from our software factory's while we strive to establish an end-to-end transformation of all client stakeholders and their contribution to working differently with their markets/clients and colleagues that results in the real breakthrough.

    While Software companies are turning "Software Into Services" We see ourselves turning traditional software services into something that feels more like building or buying "on demand software products"

    Boy I hope I'm not moving even farther away from reality for those tracking this thread :-)
  • Posted by Jay Hamilton-Roth on 5/17/2009 at 8:53 AM Accepted
    How about one of these?
    * Rapid Software Prototyping
    * Rapid Software Prototype Consulting
    * Rapid Software Prototyping Strategies
  • Posted on 5/17/2009 at 9:09 AM Moderator
    Jay's suggestions are beginning to hone in on what you do in a way that starts to sound like a customer benefit.

    Your "software factory" confuses things when you are looking for an expression of your core positioning benefit. It's almost like saying that everything else is a Trojan Horse to sell that service. Better if you save that for the right moment, when the client asks for and needs that kind of help.

    Another thought: The name "[removed by staff]" is a cryptic way of explaining what you do. The tagline needs to look at the situation from the customer's point of view and talk about the important unmet need you address. "Rapid software prototyping" gets at that. You can also expand the idea and talk about the speed to market or the concept of agile, JIT software development.

    This whole project is a marketing consultant's dream. It's all about your positioning and how you integrate it into your marketing mix.
  • Posted by bigpicturerick on 5/17/2009 at 1:40 PM Accepted
    Wow, it sounds like you're onto something here.

    How about

    "Finally, Useful one bite at a time technology that will improve your businesses profits quickly, without overwhelming you".

    I do a lot of marketing consulting and the client needs and variables are widespread to say the least.

    Having a way to take each clients specific needs and purposes into account and then creating a specific software to guide the changes through the clients processes does sound like a dream for marketing consultants.

    I'm going to keep an eye on you !

    Rick Falls [URL deleted by staff]
  • Posted on 5/18/2009 at 9:03 AM Accepted
    Hi Carol Anne here,

    A tagline is not your mission statement nor your terms & conditions

    Conceptually, keep it simple & positive

    "removed by staff" - The stream-lined software advantage"
  • Posted on 5/18/2009 at 4:18 PM Author
    OK, I'm here because I'm not the messaging guru (obviously)..

    How about:

    "removed by staff" - Ideas to Software, Overnight..."

  • Posted on 5/19/2009 at 8:54 AM Author
    Phil, Thanks! More Grist for the mill...
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