Question

Topic: Taglines/Names

Tagline For School Fundraiser

Posted by Anonymous on 5/20/2009 at 8:10 PM ET 250 Points
Seeking: Tagline slogan for an elementary school fundraiser.

This is an annual walk-a-thon (+$100k/yr) that involves nearly 1,000 students. In Silicon Valley.

The event's theme is an optimistic embrace of the "21st Century" with all it's rapid changes, excitement, and wonder. (Yeah, we're going optimistic.)

The tagline will anchor the event. Derived from it are logo, t-shirt design, fundraising pitches, campus decorations, etc.

Importantly, teachers have a curriculum loosely based around the theme. They pick an aspect of the 21st century & teach to it. Example, space exploration for a younger grade...globalization for older kids. Etc.

This isn't a "futuristic" concept. It's about right now, today.

The best I got so far:

* 21st Century Kids
* Today Tomorrow, Tomorrow Today
* Steppin' Up
* Postcards
* The Future is Now
* I am the 21st Century

Please Help, oh mavens of the gloss and sell!

Thanks in advance!
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RESPONSES

  • Posted on 5/20/2009 at 8:32 PM Accepted
    First, I think you're in the wrong place for "mavens of the gloss and sell." This is MarketingProfs, where we take marketing very seriously and define it as identifying and satisfying customer needs in a way that lets us accomplish our objectives. No gloss; no sell.

    Second, is there a name for this event, or is it just an event looking for a tagline that can serve as the name? It makes a big difference because if the name is really good, you might not need a tagline or slogan.
  • Posted by ajanzer on 5/20/2009 at 8:37 PM Accepted
    Sounds like a fun event. Here's some more brainstorming fodder:

    Keeping pace with the 21st century
    Walking into tomorrow
    Transforming today
    The new century generation


  • Posted on 5/20/2009 at 10:05 PM Accepted
    Moving Forward Today

    Moving forward into the 21st Century

    Moving Ahead Today

    Moving forward into the future today

    Walking into the future today

    Future Forward Now

    New Optimism Walk (acronyms to N.O.W.)

    Fast Forward Future

    Fast Forward Future Now

    The Future is Now

    Step into the Future

    Today's Walk, Tomorrow's Wow!

    Tomorrow's Wow Now
  • Posted by Jay Hamilton-Roth on 5/21/2009 at 12:23 AM Accepted
    Who's benefiting from the walkathon? The school? A local charity?

    Is the goal of the name to help focus the lesson plans or to attract attention from outside the school?
  • Posted by rakesh_sethia80 on 5/21/2009 at 3:11 AM Accepted
    You May Try These:

    "Come,Walk Into The Future"
    "The Next Phase"
    "21st Century Is Here"
    "Future Is Present Here"
    "Walking The 21st Century Way"
    "Lets See Tommorow, Today"

    Thanks
    Rakesh
  • Posted on 5/21/2009 at 7:03 PM Author
    Thanks for your responses! I'm presenting several tomorrow to the teachers to get their feedback.

  • Posted on 5/22/2009 at 1:31 PM Accepted
    Walk the Talk

    Walking our Way into the Future

    Walking our Way Forward

    Steps to the Future

    Good LUCK!
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