Question

Topic: Taglines/Names

Need Help Naming An Upscale Boutique

Posted by Anonymous on 5/21/2009 at 8:08 PM ET 250 Points
We are opening our 2nd boutique in December.

We currently have another store but do not love the name.

We sell high end clothing and premium denim.

I really like one word names. Something sharp, sleek and catchy.

I would love to find a catchy name that has something to do with "exclusive, high end, luxury"

Any help is greatly appreciated!
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RESPONSES

  • Posted on 5/21/2009 at 9:05 PM Author
    Just the one name to use for the new store.

    Will only cater to womens fashion.

    age group 18-45

    Hope this helps!
  • Posted by Gary Bloomer on 5/21/2009 at 9:56 PM Accepted
    Dear Cassie1228,

    High end clothing and premium denim. One word names. Hmm:

    Allure

    Essence

    Romance

    Harlequin

    Paris

    Chantelle

    I hope these help. Or that they at least give you inspiration.

    Gary Bloomer
    Wilmington, DE, USA




  • Posted on 5/21/2009 at 10:24 PM Author
    Thanks for your suggestions!

    Nothing has jumped out so far

    One name I really liked but is already taken is "envy"

    Just to give an idea of what I do like!

    Thanks again, keep em' coming!
  • Posted by Jay Hamilton-Roth on 5/21/2009 at 11:45 PM Accepted
    Flirt
    Curvy
    Sass
    Shimmy
    Sashay
  • Posted by SteveByrneMarketing on 5/22/2009 at 12:02 AM Accepted
    hi cassie,

    "Envy" would be a good name, but it's 2009 and probably most the good single word names have been taken. A quick google search shows that "envy" is a brand name for dozens of products.

    You will probably need at least two words to get a name you can truly own and even then, something unusual or with a unique spelling e.g. Chic Citty (not a recommendation, just an example)

    I would budget $2K for a project such as this. Well worth the money when you consider you will amortise the cost over the life of a brand that will make a difference to your bottom line.

    Best of luck,

    Steve
  • Posted by SteveByrneMarketing on 5/22/2009 at 12:05 AM Member
    hi cassie,

    "Envy" would be good, but it's 2009 and probably most the good single word names have been taken. A quick google search shows that "envy" is a brand name for dozens of products.

    You will probably need at least two words to get a name you can truly own and even then it will have to be something unusual or with a unique spelling e.g. Chic Citty (not a recommendation, just an example)

    I would budget $2K for a project such as this. Well worth the money when you consider you will amortize the cost over the life of a brand that will make a difference to your bottom line for years to come.

    hope this helps,

    Steve
  • Posted by SteveByrneMarketing on 5/22/2009 at 12:11 AM Member
    hmmmmmmm seems marketingprofs system uploaded this post during my spell check. I have noticed that things slow down on this site during peak hours and the system gets a little buggy.

    It's all cost and roi :-)
  • Posted by rakesh_sethia80 on 5/22/2009 at 1:55 AM Accepted
    You May Try These:
    "Elegance"
    "Enticer"
    "Sassy"
    "Mystic" or "Mystique"
    "Majik" (in resemblance to Magic)
    "Attitude"
    "Attire"


    Thanks
    Rakesh
  • Posted by Victor K. on 5/22/2009 at 11:58 AM Accepted
    Hi Cassie

    A luxury brand for 18 - 35 women is not that unique. So if you tell me more, for instance, if it's luxury and trendy, edgy, or classic, that might help.

    French / international names always give that little extra elegance:

    Mon amour
    Viollette
    Cheri
    Verano
    Fiocco
    Fiore

    Or for something trendy with energy:

    Spotlight
    Runway

    The whole point of this exercise is that you think about what you relate your brand to; how do you want to be seen by your customers; what values does it offer?

    Good luck and good brainstomming!!

    Victor
  • Posted by dennis.ramdeen on 5/24/2009 at 1:34 AM Accepted
    Here's my names:
    - Black (associated with premium)
    - Desire
    - Kash
    - First Klass
    - First Class
    - La Reine (the queen)
    - Empress
    - Going up
    -Up
    - Pinnakle
    - Peak
    -Krown
    -Goldspoon
  • Posted by dennis.ramdeen on 5/24/2009 at 11:07 AM Member
    a few more:
    - Ten
    - 10
    - 99%
  • Posted on 5/25/2009 at 7:04 PM Accepted
    "Exclusive, high-end and luxury" aren't sufficient differentiators. Denim is helpful, but not enough. Are you in NY or LA or in Toledo? That makes a difference. Where are you? Who comprises your audience (women with money or women who want to look as though they have money or women whose sugar daddies buy them what they want)? What makes you different? The clothes? The brands? The service? The attitude? To produce not just a good name, but a name that fits you, you've got to answer those questions first.
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