Question

Topic: Taglines/Names

Answer To Jay Hamilton Roth

Posted by Anonymous on 5/28/2009 at 10:03 AM ET 25 Points
Hi Jay,
You've been so helpful. Designed to sell is a show on TLC. But, A friend was tossing names with me and I would love your opinion on this one Creatively Setting The Stage....tagline of Creating a great first Impression. or tagline:: helping you create a great first impression. What do you think of those.
Thanks
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RESPONSES

  • Posted by Jay Hamilton-Roth on 5/28/2009 at 2:06 PM Accepted
    (Aside: thanks for the kind words)

    As for names, you want a name that appeals to your target market.

    "Creatively Setting The Stage" describes what you do, but not the benefit. It doesn't connect with people trying to sell their home (or the Realtors working with them).

    Likewise, your tagline choices don't convey a clear benefit: "Creating a great first Impression" or "helping you create a great first impression" isn't the benefit. It's selling homes quicker, with a higher price, easier. A great first impression helps the "wow" factor, but it's not the benefit. For example, "Boosting Sales By Wowing Home Seekers" is more in the direction.
  • Posted by Jay Hamilton-Roth on 5/29/2009 at 2:15 PM Member
    bdavis68 - You can contact me directly (and other members of the forum) by clicking on their name and using the contact information I've listed.

    I'd be happy to continue this dialog off-forum.
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