Question

Topic: Taglines/Names

Tagline For Prosthodontics & Prosthetics Business

Posted by Anonymous on 6/3/2009 at 3:00 PM ET 500 Points
A new client is opening a new Prosthodontics & Prosthetics business. He is quite hard to please. Looking for suggestions for a tagline. Most of his customers will be older. His new business is far larger (than competitors), has a bigger showroom and is in a great location. He believes his tagline idea is best, "We're a fit".
Any help would be appreciated.
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RESPONSES

  • Posted by CarolBlaha on 6/3/2009 at 3:12 PM Accepted
    I will post later as I think about a tagline. But since you asked for any type of help-- my first impression is "we're a fit" is insensitive and makes light of the client's situation. I read it and got a chill. Especially older clients, I'd think would want empathy (note I didn't say sympathy), and a more somber --vs cutesy -- tone.
  • Posted on 6/3/2009 at 3:43 PM Member
    What is the name of the company? Here's an alternative to the tagline your client suggested. I think it sounds a bit more positive:

    The perfect fit
  • Posted by CarolBlaha on 6/3/2009 at 4:47 PM Accepted
    I really think a we're a fit sounds like "you plug em we plant em" --Perfect Fit kind of takes the sting out of it and the ones I like the best.

    I don't think it should sound sympathetic.

    Something like: A Better Build
    Your Next Step
    Built (or Build) for the (or your) Future
    Putting it all Together
    Some Losses Aren't Forever
    For Losses That Aren't Forever
    It's just Fitting


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