Question

Topic: Taglines/Names

Opening A Small Spa From Home Need A Catchy Name

Posted by Anonymous on 6/4/2009 at 10:39 PM ET 250 Points
I am graduating soon and was looking to do some spa services out of my home to start. Its nothing too fancy, just something to build my clientele. When starting out I will be doing facials, waxing, some body treatments, microdermabrasions, and AHA peels. I am looking for a name and maybe tag line that is simple, but can also translate well into a full service spa/Medi Spa. I was playing around with the name Corium Essentials, but i feel that it sounds to much like a product line. Anyone have any good ideas and or suggestions?

Thanks!
Mary
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RESPONSES

  • Posted on 6/5/2009 at 8:59 PM Moderator
    Just a quick caution that you might want to reconsider the need for the name to be "catchy." Catchy names don't have nearly as good a track record as names that communicate the core positioning benefit.

    Your name is going to be the first thing people see or hear about your business. You want them to get the big idea -- the unique reason why they should buy your services -- and not a "cute" play on words. "Catchy" can really undermine your strategic intent.
  • Posted by michael on 6/9/2009 at 3:03 PM Member
    TLC Cottage

    I'd be more concerned about health issues operating from your home

    Michael
  • Posted on 6/12/2009 at 6:27 AM Author
    I would just like to thank everyone who took their time to comment on my question.

    Thank you,
    Mary
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