Question

Topic: Taglines/Names

Tagline Need For Professional Training Company

Posted by Anonymous on 6/9/2009 at 11:52 PM ET 1250 Points
I've been struggling with a tagliney tagline for my company Springboards since the beginning- "Developing strong communicators for a global marketplace." We help international professionals with job acquisition, transition, and promotion all in the name of bettering their communication. We offer a hybrid of Eng. language training, prof. communication, and cultural competency. I'm having my site redone and hate my current tagline. It's so cliche and boring. https://www.springboardsltc.com Any thoughts?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/10/2009 at 12:12 AM Member
    Boston's Best Business/English Language Training
    Professionally Communicate Like a Native
    Quickly Learn American Business Skills
  • Posted by SteveByrneMarketing on 6/10/2009 at 3:18 AM Member
    My quick take --

    "provider of Business Language Communication and English Language Training" this phrase is your segment description.

    Your position is probably #1, #2 or #3. I entered this phrase in google and there are several competitors that show up in the early results. Honestly, where are you relative to your competitors?

    The honest answer to this question, from your customers point-of-view, is your best positioning statement.

    Next, you have to convert your statement into a phrase that is most favorable for your brand. Just guessing at something that sounds or feels right is not the best way to go.

    my old tired example:
    Avis, we're number two, we try harder

    claiming "number two" is the positioning, "trying harder" is the credible benefit.

    Hope this helps,

    Steve
  • Posted on 6/10/2009 at 4:23 AM Member
    1) Stimulating business competencies
    2) Inspired professionals
    3) Be the One
    4) Crafting Success
    5) Partners of Success


  • Posted by rakesh_sethia80 on 6/10/2009 at 6:58 AM Member
    "Communicating, The Right Way"
    "First Impression Comes From Good Communication"
    "Good Communicators All Around"
    "We Give The Best Communicators To The Industry/Marketplace"
    "Think,Act,Communicate"
    "English Was Never So Easy Before"


    Thanks
    Rakesh
  • Posted by Gary Bloomer on 6/10/2009 at 11:52 AM Accepted
    Dear Nadianassif,

    Thoughts? Indeed. How about these?

    Springboard: Because great communicators need great training.
    Springboard: Getting you to the top.
    Springboard: What every great communicator needs.
    Springboard: Giving your career the bounce it needs.
    Springboard: Let us propel you to the top.
    Springboard: Because your career is worth it.
    Springboard: Where communication meets professionalism.

    And further to Phil's comments on your website images: I truly hope the days of the comedian in the second image, and the James Bond lunch box are numbered.

    I hope this helps.

    Gary Bloomer
    Wilmington, DE, USA
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