Know-How Exchange : Taglines/Names

Dear Preetmotwani,

I like Phil. Never met the chap mind you, but somehow, I know we'd get along like a house on fire!

So, "Casa Biacna" means white house in Italian, eh? And Ty Gwyn means white house in Welsh. And the connection between this piece of trivia and your proposed venture is ... drum roll please: zero.

T'dah!

At least, that's the impression I get from your question.

Look, I'm not trying to be rude here but is there a DEMAND for your decor and artifacts store, IN your big city? Are people buying stuff like that? I know of lots of similar stores that are in the same business and they're either only just getting by, they're floundering, or they are shuttering their stores.

To drive home my point here I feel the urge to use capital letters:
HOW MUCH THOUGHT HAVE YOU GIVEN THIS VENTURE?

What's your funding base? What's your break even point? How will you drive traffic? Where is your starving crowd?

If you can't answer these questions you have a problem.

Sort out the logistics, or if you've already got them sorted out, explain as much in another post. THEN, let's set about pondering names and such.

But at the moment, you appear to be putting the cart before the horse. So please. Regroup. Now. Before you do anything else.

I hope this helps.

Gary Bloomer
Wilmington, DE, USA

Gary & Phil have asked you to think about some key issues before you spend time/money on launching your new business. If it's not too late, do spend the time addressing these issues (at least in your own minds).

If you've already invested in rent and merchandise, then we can help you with a name/tagline. But realize that the best name can't help if your marketing strategy is off - you'll get people to look, but no one to buy.

Ignoring the color, who specifically are you targeting? Homeowners? Stagers? Interior designers? Located in your city, region, online? What would make someone want to visit your store (what's unique/special about it)?