Question

Topic: Taglines/Names

Need Powerful Name&tagline For Mom Owned Business

Posted by angie on 6/16/2009 at 6:39 AM ET 250 Points
A group of stay at home moms, with professional backgrounds are joining together with hopes of providing businesses with services such as Billing/Invoicing, Data Entry, the creation of Power Point presentations, business correspondence, professional writing and other types of project work.

I want our commitment to professionalism to be conveyed immediately, along with our commitment to family. However, I want to separate our group from any tainted opinions business may already have about working from home. We are professional, experienced, dependable, and prompt.

We want to highlight our skills and experience, flexibility, and professionalism. We want to be trusted and taken seriously, and hopefully respected for our commitment to stay home.
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RESPONSES

  • Posted on 6/16/2009 at 9:06 AM Accepted
    Phil is giving you the right advice: Focus on the benefit your clients should expect, not on your own needs to work from home. Your powerful name and tagline should come from the unique and important positioning benefit you offer your clients.

    Next, you need to identify and define (for us, but also for yourselves) the primary target audience. "All businesses who need extra help" won't cut it. You need to be very focused and target a narrow and specific sub-set. Maybe it's a single industry, or a limited geography, or a single function within a business, or all three. The narrower you can define your audience the more likely you'll be to close a sale and launch the business.

    How are you planning to market the business? Where/how are your clients going to learn that you exist? Who is making the sales calls? You probably ought to develop your business and marketing strategy before you set off on a naming excursion. The name, after all, is part of your positioning and packaging effort ... both of which come AFTER the marketing strategy/plan.
  • Posted by Jay Hamilton-Roth on 6/16/2009 at 9:25 AM Accepted
    Given your planned menu of services (small/medium-sized businesses), avoid cutesy names. Your clients don't care if you're moms or outsourced help from overseas. What they care about is how well you solve their needs. Your company is a service/consulting group.

    Are any of you certified "experts"? Do the collection of your skills create a useful one-stop-shopping experience for businesses? As Phil & Michael have stated - strategize on your prospective client first, then let the name arise from that.
  • Posted by angie on 6/16/2009 at 10:01 AM Author
    I completely agree.
    We do need to determine a solid strategy and business plan, including
    - Determining first our over-all capabilities as a Team or Business, and then
    -who we will serve best with that skill-set,
    -then, how we will best serve them.

    I am familiar with Virtual Assistance. I provided the service for about 2 years, but haven't stayed involved with the industry as I should have.

    I will re-familiarize myself.

    Thank you for the help. The knowledge here is amazing. :-)
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