Question

Topic: Taglines/Names

Naming A Newsletter - Mfg. Company

Posted by Anonymous on 6/20/2009 at 6:18 PM ET 125 Points
Need some help, please, with naming a newsletter. We are a household goods packaging company. We are currently merging divisions into ONE company yet we will still maintain the division names. As a result of that, the company name likely won't be included in the newsletter name.

Our company's focus is on reliability and growth (sales and new products) and those will be the subjects of the newsletter. The name should reflect the spirit of reliability and growth, if possible. We also want to focus on being a one-stop shop for all of our customer's packaging needs. Our customers will be receiving this newsletter. I suspect that it will be sent out once a quarter or twice a year.

Thanks for any help you can provide!
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  • Posted on 6/24/2009 at 6:20 PM Author
    You are correct - we are now ONE company to our customers. We'll just still have different names depending on the product that they buy. We actually have many of the same customers who buy from both divisions, but they have always been run separately much to our customers' chagrin.

    Much of our product ultimately ends up in the big box stores. We just don't sell anything directly to consumers as they don't really want the package - they want what is in the package!

    And you are also correct in that the newsletter will not be going to both customers and employees. It will just go to customers.

    Thanks for the help!
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