Question

Topic: Taglines/Names

Need A Clever E-newsletter Name!

Posted by Anonymous on 6/23/2009 at 11:35 AM ET 250 Points
Here's the basics:

* I need inspiration for a moderately-clever e-newsletter name.

* The company I'm at has a business model that is similar to lending tree - i.e. when banks compete you win, except for this company the product is all kinds of insurance.

* Consumers looking for insurance find the website and fills out a quote request form, which then sends their contact information to 5 difference insurance agents, who each compete for that consumer's business.

* Agents pay for the opportunity to receive the consumer "leads" with the hopes that they can convert that lead into a sale.

* We're starting an e-newsletter that will be directed towards insurnace agents. Each month will have content that gives agents tips and advice on how agents can best convert these insurance "leads" into a sales and will also include other company news - press releases, recaps from insurance conventions, inspirational quotes, etc.

* Words that are applicable with the business but I haven't turned them into anything useable yet: insurance, agents, producers (another word for agents), prospects, prospecting, selling. I'm just throwing them out there in case it helps jog anybody's mind.

Thanks in advance for your help - and definitely feel free to ask questions!
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RESPONSES

  • Posted on 6/27/2009 at 4:59 PM Accepted
    Since the target audience for this newsletter is AGENTS, why not name it something that will scratch their itch? What do they want most out of this -- "More Hot Leads" or "Pre-Qualified Prospects," etc.?

    It would also help if we knew the name of the company, as there could be a way to reinforce that or enhance the positioning benefit in the newsletter name.
  • Posted on 7/4/2009 at 2:41 AM Accepted
    As you are doing half of the job of generating leads, how about:
    "Pre baked", "Pre baked sales", "ReadyMade leads", "InsuLeads", "Insured Leads", "Insured sales", "Incremental", "Leads Engine"
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