Question

Topic: Taglines/Names

Tagline For Executive Compensation Consulting

Posted by Anonymous on 6/26/2009 at 4:20 PM ET 250 Points
Need tagline for tagline for executive compensation consulting firm

Key selling point:

Shareholders first



we thought about : comprehensive compensation
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RESPONSES

  • Posted on 6/26/2009 at 9:12 PM Moderator
    I give up. How does "shareholders first" relate to executive compensation?

    What are you trying to accomplish with the tagline? What's going to be different when you have one? Does your company name not communicate what you do?

    Without a clear understanding of your positioning benefit and your primary target audience, and without knowing your company name, it's going to be almost impossible for us to help with a tagline.

    If you'll give us something to work with, we can probably help. But without a better understanding of the objective, the target audience and the positioning, we're flying blind and likely to lead you in the wrong direction.
  • Posted on 6/27/2009 at 7:51 PM Accepted
    equitable compensation

    pay by performance

    rewarding executive performance

    results on ingenuity

    results driven compensation

    C Suite Rewards

    Compensation by Performance
  • Posted on 6/29/2009 at 6:21 PM Member
    What color is your golden parachute?
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