Know-How Exchange : Taglines/Names

Dive Into Blue-Green Waters
Have Fun & Protect Our Reefs

Thanks for your reply Jay. Those are two good option for consideration. I like the second suggestion however.

Solomon,

I also dive and would agree with what Randall says about how you must make money.

However . . . I also believe that what matters to you will be what attracts the 'right' divers -- as well. So I suggest you work the reef conservation issue into any tagline you use.

So . . . that said, here are some more options for you to choose from:

The Dive Tribe
Dives to remember on reefs worth saving

The Dive Tribe
Savor your dives and save our reefs

The Dive Tribe
Keeping the reefs alive and the dives exciting

I wish you much success in your new venture.

Bill
SellMore Marketing
Marketing By Design, Not Accident

Hi Randall,

I totally agree with you on leaving out the "Limited" from "The Dive Tribe". In fact my logo does not include the word "Limited" its only used for legal stuff. Having said that I do like all of your suggestions for the tagline. I especially like "Dive Into a Whole New World". And you are right, I am here to make money and that's what important.

Bill,

I do appreciate your suggestions with emphasis on the reef conservation as I initially suggested, however, after reading Randall's response I am rethinking of a tagline that will ENCOURAGE others to just dive and have fun. The conservation of the reef should not be in the tagline. Just a statement that says dive with us.

Solomon --

There's an expression, "Saying something that appeals to everyone in general ends up appealing to no one in particular".

I was taught a great lesson about taglines by John Jantsch, Founder of Duct Tape Marketing. "Slap any competitor's logo over your tagline. If it works, then you're no more appealing than any competitor . . . as your prospect sees things. You're also no more likely to be distinctive and memorable to them, either.

Focusing on a 'valuable benefit' alone means you aren't focusing on any unique selling proposition that helps you to be both a) distinctive and b) memorable (what a tagline is used to do) with prospects, clients and centers-of-influence for The Dive Tribe.

I honor making money to keep on diving as much as anyone. I understand your profit motive (and you must be in it for the profits or you'll be diving for someone else's company!).

That's why I respectfully urge you to honor what is both 1) important to you and, 2) attractive to a certain kind of diver who, all things considered, may consider The Dive Tribe to be THE 'preferred provider' because you offer a great diving experience (like all your competitors claim, right?) AND a business that honors the reefs as well (which they don't and The Dive Tribe does!).

"Me-Too" marketing -- saying something any other dive shop can say as a tagline -- isn't terribly difficult. You see it everywhere. It's just not that distinctive AND valuable. Therefore, it's not that distinctive and memorable.

I hope you weigh this advice to communicate what is BOTH your passion (great diving experiences) AND your unique selling proposition (conservation) to your target market . . . it will help you make a profit and 'keep the dive alive' for more and more like-minded people in the future.

Best,
Bill

Again Bill, I agree with you. My dive center is a member of "1% For the Planet" and we do give back to the environment and stand by it but I wanted a tag line that is simple, short, different from the other dive centers who have long taglines with reef protection withing them.

I was thinking of a tagline that says "Sea. Protect. Enjoy" but not sure if it makes an impact.

Sea. Protect. Enjoy.

Looks like you knew exactly what you needed. That definitely makes an impact. Here is a thought.

Maybe use

Sea. Enjoy. Protect.

That puts less emphasis on protection, which would be a good idea unless you want to focus primarily on people that are more into conservation than enjoyment.

I think, although I have never been scuba diving that once someone "enjoys" what they "sea", the next obvious step on their part will be to want to protect it.

If you really want to make a statement about protecting the reefs, don't even mention anything about conservation at first. Let everyone enjoy the moment and then work in how fragile the reef environment is and what can be done to protect it.

Maybe just use-

Sea. Enjoy.

Let me know what you think.

Steve,

Your response is exactly what I had been thinking of. You just confirmed what I had. The initial tagline was Sea. Enjoy.

I know its diving and we are expected to be diving in the sea but would the tagline have more impact if it was "See. Enjoy" as opposed to "Sea. Enjoy" although I much prefer SEA since it a play on words.

Solomon

Steve,

Thank you very much. Your response was exactly what I was looking for. A tagline that's short and to the point and make a point. I sincerely appreciate it.

At this point I am very satisfied and will be closing this question. I would like to thank Jay, W.M.M.A and Bild724 for their response.

Best regards,

Solomon