Question

Topic: Taglines/Names

Title With Brilliant Marketing Message

Posted by Anonymous on 6/27/2009 at 6:43 AM ET 250 Points
A group of like mind Insurance and Finance professional have come together to form a company focusing on providing quality services in Insurance (Life & Non-live lincluding Medical Insurance), Mutual Funds and Preventive Health services. We are looking a professional title for the company (Professional name for the company) with Brillant Marketing Message as tagline.

Please advice.

Thanks and regards,
Kiran
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/27/2009 at 9:04 AM Accepted
    For a tagline consider:
    Making you healthier, wealthier, and wiser -or-
    Creating health, wealth, and wisdom
  • Posted on 6/27/2009 at 4:39 PM Moderator
    Let's start with some additional information. Who is your primary target audience? Where do they live? What are their most important unmet needs (as they relate to your products/services)? What makes you different from, and better than, all the other insurance agents and financial service providers in your area? Why should people include you in their consideration set?

    How are people going to learn about you? Do you have a marketing plan? A business plan?

    It sounds like you're very serious about this business, so you owe it to yourselves to do a proper business plan and think through your positioning and marketing plan before you have vegetable soup to deal with. Once you have these fundamentals in place you will be ready for a name and tagline.
  • Posted on 6/27/2009 at 7:42 PM Accepted
    Be Insured
    worry less.

    Be Insured
    things happen

    Insured Right
    worry less.

    Now Assured
    with the right insurance
  • Posted on 6/28/2009 at 4:24 PM Accepted
    could it be...


    Insured, enjoy life

    i think this tagline gives what you want to give to your clients....
  • Posted on 6/29/2009 at 3:18 PM Moderator
    fiatuno, can you provide the information requested above so we can consider a name for the company?
  • Posted on 6/30/2009 at 1:46 AM Accepted
    'XYZ' Insurance...outsource your worries

    'XYZ' Insurance...outsource your problems
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