Know-How Exchange : Taglines/Names

Let me address the name later. Having lived in the islands, knowing the multiple languages and culture differences; have you decided on what language? container color? etc?

language = English..colors not yet decided..will decide once we have a brand name, dr

Juice Sips
Juice Coolers
Quench

How about hese?

Island Nectar
Island Quencher
Island Fresh
Sun-Fun
Sun Fresh

I opt to Juice Koolers

I opt to Juice Koolers thanks to Jay

Dear Fellow

I would advice you should change your conceptual target = value thirst quenchers.
Why?................Because
Your target market and positiong for juice is having contradiction. Why consumer take juices, mostly for energy and rarely for Thirst quench. Because after drinking juice, sweetness & pulp increase thirst.
Ya Its right that soft drink positioning is for thirst quenchers.

Brand Name

1-Energizer "Natural"
2- Fresher

Kind Regards,

ESFOR Strategist

Hi Dennis,

I am from the islands and it heavily depends on where you are planning to launch this product first.

For example, as you may know, many market leaders will launch in Jamaica because of the large audience and their reach, i.e. Digicel is a great example.

Jamaica is a cash cow and if they don't like your product, forget it for the rest of the Caribbean. But if they do, start smiling because they are loyal to their products.

Here in the Cayman Islands, there is more a discerning taste as we have a heavy European and American influence, but again the Jamaican market is also strong here.

And I agree with above, we all know juice isnt a thirst quencher so you don't want that anywhere in your name or tagline...

With the amount of info you have provided and the many questions i have in my mind, what comes to me is 'Real Juice' but that might be too much of a popular spin off of the ever popular juice in the western caribbean "tru Juice". Or maybe Cari flavour/ Caribbean flavour/ Caribbean flava...etc.

Answer my queries and lets go from there.

Cas
Cayman Islands

Sorry, forgot to add that the point is that your name should affect the region you are trying to penetrate. A name you will launch in the Western Caribbean might not work for the Eastern Caribbean and the french islands down there. So your launch and focus area in the Caribbean is key to whatever name you choose.

island juice
island nector
thirst juice
juice god

Caribbean Cooler
Island Ice

Perhaps a play on the way islanders in many locations would say "Yeah Man" -- YaMan!

What about

"Cari Top"

Mojo

is branded juice already available in S.Asian market market.